Why our innovative new formula will transform your skin...
When you think of ‘skin protection’, it’s likely that sunscreen is the first thing that comes to mind. At least, it should be.
But with the incredible advances in science and skin technology over the last few years, we now know that in order to truly protect our skin, we need to do more than simply slap on a little sunscreen before going about our day. Think about this: while we have always known that pollution is bad for our lungs and bodies, we now know how harmful it truly can be, causing free radicals—damaging, reactive compounds that attack our cells and lead to DNA damage as well as premature ageing.
While many of us likely remember lathering our bodies in baby oil or moisturiser and lying in the sun to get that perfect golden tan—unfortunately we are now having to deal with the damaging consequences of our actions. And to protect our skin now, we need to consider not only sun protection, but how we can shield ourselves from harmful pollution, radiation from all the various screens we encounter daily and also—importantly—stress.
Sun Protection & SPF
Naturally, as we head into summer, sun protection takes on a whole new level of meaning. While SPF and sunscreen should play a role in our daily skincare routine year round, once the long days of summer arrive, we all become far more aware of the damage the sun’s harmful rays can cause on our skin. Australia also has one of the highest rates of skin cancer in the world—so to protect our skin on a cellular level, it’s important to consider the question: is sunscreen really enough?
Truth be told, the sun is much more than the light we can actually see. In fact, sunlight can be broken down into four basic categories: VL (visible light), HEV (high-energy visible light), UV (ultraviolet) and IR (infrared light). Visible light is the light that’s picked up by the human eye, so in this case: sunshine. When we see this, we innately know we need to protect our skin with either sunscreen, or by covering up and staying in the shade. HEV refers to blue light, both from the sun and electronic devices—while UV takes into consideration both UVA (rays that penetrate deep into the skin and contribute to premature ageing) and UVB (the rays that cause a burn), which most basic sunscreens can block. While infrared light is often thought to be a positive—as it can decrease inflammation and detoxify the skin and body—it can also be harmful when encountered in large frequencies. Think about it like this: if trapped infrared radiation (aka the heat we feel) is what is leading to global warming and it can wreak such havoc on our environment, just think about what it can do to our skin.
Protecting Skin From Free Radicals
So, given what we know about sun protection specifically—we can also safely assume that a mineral-based sunscreen is not enough to truly protect our skin. Especially when we consider the pollution and stress that we encounter daily that can break down our DNA and cause serious skin damage. It’s important to remember too, that it’s not just external factors that cause free radicals—our body also naturally produces them during normal metabolic processes. And, our body also naturally produces the remedy to free radicals: antioxidants.
However, while the body can usually handle the naturally occurring free radicals it produces, the huge influx of free radicals we encounter via pollution and radiation just due to our busy modern lives, can be overpowering. As these unstable molecules frantically search for electrons in the body to make them whole again—a process which contributes to oxidative stress—our DNA begins to break down.
One of the antidotes to this process is to focus on a wholefoods diet packed with antioxidant-rich fruits and vegetables which can help to mop up the damage. But to properly protect our skin, it’s also vital to consider the ingredients in our skincare. Your best bet is to use formulas rich in antioxidants like vitamin C and turmeric which help to repair the skin and protect it from further damage. As a side note, however, most sunscreens do not contain antioxidants so it’s even more important to ensure your skincare is doing its job.
As a skincare company based on science, Priori is adamant about not only protecting your skin—at every time of year—but nourishing it as well. Our difference is that we incorporate the latest innovations in bio-technology to create formulas which protect and repair whilst also adapting to your skin’s specific needs. One of the most potent ingredients we utilise is our DNA Enzyme Complex which is a natural mix of blue and green algae, microbe and mustard seed extract which mimics our skin’s DNA enzymes to repair damage to our skin’s DNA whilst also neutralising any further damage.
Now, while we also said that sunscreen is not enough—the good news is we’ve developed a product that protects against all stressors: sun, pollution, heat and HEV blue light. Introducing: TETRA. As the only formula of its kind on the market, this new technology provides four levels of protection and even protects against the damaging effects of stress on our DNA. This innovative formula will transform how you think about sun protection—and leave you with your most resilient, glowing skin yet.
Explore TETRA here.